Square Now Event Recap: Cello Square at the UP International Trade Show 2024, India

At the UP International Trade Show 2024, held from September 25-29 in Greater Noida, Samsung SDS India presented its cutting-edge digital logistics platform, Cello Square, capturing the attention of businesses and industry professionals alike. The event, one of the largest in the region, attracted over 400,000 visitors and featured more than 2,500 companies, positioning Cello Square at the forefront of digital logistics solutions.

The Cello Square booth was positioned adjacent to key exhibitors like the UP Government’s Tourism, the Noida International Airport, and the State Sanitation Mission booths, naturally aligning with Samsung SDS’ broader mission to support government initiatives and SMEs in their growth and sustainability efforts, further reinforcing the platform’s commitment to industries reliant on logistics excellence.

Over the five-day event, Samsung SDS India engaged visitors with live demonstrations of Cello Square’s core features, such as real-time tracking, port congestion, market forecasting, risk map, multi-modal transport management, and end-to-end supply chain visibility. The interactive setup attracted 1,000+ visitors, many of whom showed strong interest in adopting Cello Square to optimize their supply chain operations.

Samsung SDS also had an interactive session, including logistics quiz and photo events, resulting in generation of 500+ social media posts tagged with #CelloSquare and #ClickOnLogistics. These sessions significantly boosted public’s comprehension of the latest cutting-edge logistics technologies, demonstrating how Cello Square can drive future supply chain innovation.

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Global Network - India Branch Introduction | Cello Square (cello-square.com)

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