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White Papers The Impact of Temu’s Emergence on Global Sellers

Launched in the U.S. in September 2022, Temu is a new cross-border e-commerce platform operated by Chinese IT company PDD Holdings. Temu has only been in the international market for a year or two. However, compared to Alibaba, its market penetration is remarkable. Their aggressive international expansion is having a significant impact on domestic e-commerce companies and global sellers like Amazon sellers.


In this whitepaper, we'll take a look at Temu and Alibaba's international expansion, how Temu differs from Amazon, and the implications for Amazon sellers.


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