Square Now CeMAT 2024 with Cello Square

CeMAT is an international trade fair for Intralogistics, Robotics, Automation, Warehousing and Supply Chain Management. Coming to Singapore this year, the event introduces leading technology and service providers in these domains and showcases industrial practices, spanning across a variety of industries from e-commerce to f&b. 

From 15th to 17th May, the Cello Square team showcased our digital platform to a community of professionals in the supply chain industry. Our managing director Branden Lee, was one of the speakers for Singapore Hour. The sharing session focused on the growing role of digitisation and how it empowers businesses to reduce operating costs and streamline their implementation measures. The growing complexity of digital systems highlight an increasing concern for reliable digital touchpoints. Businesses have to centralize their supply chains to enable a comprehensive overview of their operations. 

Cello Square has recently expanded its operation to Southeast Asian regions like Thailand and Philippines. Southeast Asia possesses a tremendous amount of potential in its growing consumer markets and global trade volumes. The region has emerged as a prime location for supply chain operations in recent years. 

In order to build up supply chain resilience, companies are looking to diversify their sourcing and production sites across Southeast Asia. This measure allows them to safeguard against potential disruptions, such as natural disasters or political instability. With seaports located at strategic placements, the region’s geographical locations facilitate efficient transportation and  reduce transportation costs. Given the region’s economic growth and supportive regulatory environments, there are numerous opportunities for regional expansion and cost-effective distribution. 

With an increasing level of intensity and frequency in global disruptions, businesses face a higher level of pressure to fortify their operations against unforeseen challenges. The interconnected nature of the global market exposes businesses to a range of vulnerabilities. It becomes crucial to develop robust risk mitigation strategies in order to protect their viability. By proactively identifying and addressing these risks through a series of risk mitigation frameworks, businesses would be able to capitalize on potential markets with greater certainty. Effective risk management becomes a decisive factor to determine the success and sustainability of companies venturing into new markets. 

The stellar performance of the Southeast Asian economy has catalyzed transformative progress across various industries, especially for freight forwarding and supply chain. This expansion has been fueled by the region’s robust economic growth, trade volumes and strategic infrastructure investments. With additional facilitation by trade initiatives such as the ASEAN Economic Community (AEC), the region has become an integral part of the global supply chain network and has become attractive to multinational corporations seeking to optimize their supply chain network.

About Cello Square

Cello Square is a digital freight forwarding service, developed by Samsung SDS. The platform provides end-to-end visibility and optimal routing of logistics transport with a simple booking process. Features range from real-time quotations, chat functions to dashboards reflecting operation insights. Cello Square is used by leading companies from various industries to optimize supply chain stages and enhance system capability. 

Samsung SDS is a provider of Digital Logistic Services, establishing strong logistical capabilities across the world. Our global network spans across 36 countries with 53 international branches. We provide comprehensive IT-enabled services optimized to respective areas of Global Logistics, reliably handling the world’s 10th largest volume of air and ocean cargo. Speak with us today to optimize your supply chain operations.

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